Why Car Wash Subscriptions Are Worth It
When you pull up to a car wash, you are greeted with a list of options for the different types of car washes available to you. You are probably going to compare the services you want to the prices they have; a regular wash is $15, a deluxe wash is $23, and unlimited washes are $20. Wait, you can get unlimited washes by joining a wash club? If it seems like a good idea, that’s because it is! Car wash clubs are a great loyalty program that benefits both the business and its customers.
If you are a car wash customer, read on to learn about the benefits for you. If you are a car wash owner, follow this link to skip ahead.
What Is a Car Wash Club Membership?
Getting unlimited car washes sounds pretty exciting, but what exactly does that mean? When you join your local car wash club, you are essentially purchasing a subscription plan like you would for services such as Netflix or Spotify. As a member, you pay a monthly fee to have access to as many free car washes as you would want or need. You will receive a tag for your car that can be used at every car wash location, from that business, for a free wash. It’s a quick, cheap, and easy way to always keep your car clean while supporting your local wash.
How Do You Benefit from a Car Wash Club?
You’re Supporting a Local Business
Your local car wash may not be a staple landmark in your area, but nonetheless, they are there to support you and all of your needs. In turn, by joining their car wash club, you are directly supporting your community. This forms a sort of positive feedback loop, where the community is benefiting a car wash worth supporting, contributing the resources needed for the car wash to better benefit the community. If you particularly appreciate how one particular car wash conducts its business–it’s always friendly and does a pristine job with your car–joining its car wash club is one of the best ways to pat them on the back.
You’re Saving Time and Effort
Getting a car wash is easier than ever under a car wash club. You often have a variety of membership options to choose from to fit your car washing needs with your budget. You’re automatically billed each month so you don’t ever have to reach for your wallet, plus, you can cancel with no restraints anytime. So, whether your trip to get your car washed was planned into your schedule, or something more spontaneous, this allows for you to be able to take your car anywhere, anytime, because every place will know your “usual.” Forget waiting in line to pay, figuring out which wash to choose from, and worrying about planning your washes around the weather forecast; just drive up, scan and go.
You’re Saving Money
All things considered, the biggest benefit from joining a car wash club is the money that you will save. These memberships are designed to save you money every time you go. Because you pay the same flat rate every month, your club membership will end up paying for itself after only a couple of visits. You are able to get your car washed every day if you want, without having to pay a cent more. This is especially useful during seasonal changes that require more frequent washes with road salt, pollen, mud- you name it. In the long run, investing a little money each month for a club membership will save you a lot more money than if you paid for each wash separately, especially if you’re a frequent washer.
How Does Your Business Benefit from a Car Wash Club?
Let’s change gears here. You’re the business owner of a small car wash chain with enough resources to support higher traffic at your locations, but you need a way to bring in more consistent customers. A membership program may be your solution. Good businesses thrive on good relationships. Loyalty membership programs are an extension of that good standing with your customers by providing a mutually beneficial rewards program.
Becoming a Norm
Today, millions of consumers are purchasing monthly plans for practically everything; streaming services, meal prep deliveries, clothing deals, and even things like razor blade refills. With this new form of selling and buying, it was only inevitable for businesses to begin offering their services in the same fashion. Car washes are no different. This is a case where it’s a good thing to jump on the bandwagon to stay in the competition, and offer your own version of a membership in order to keep your customers coming to you, and not to another car wash because they offer something you don’t.
Gaining a Loyal Customer Base
Having car wash club members means that you have customers consistently and exclusively using your locations. This keeps your customers coming back, making your business look more appealing. Potential customers will take notice of its popularity and be drawn to your business. Think of it this way: would you rather go to an empty, deserted restaurant, or would you rather trust the restaurant with full tables and good reviews. Your club members will also be more likely to recommend your business to others. Your loyal customer base can thus grow and spread, keeping a steady stream of customers using your services.
Starting Each Month Above $0
As we saw earlier, having a set flat rate each month can help the customer save money. However, this doesn’t mean that your business is losing money. With every club member paying the same fee every month, you can guarantee that as part of your revenue for the month. This means that your earnings start at X amount of dollars as opposed to $0, and can only go up from there. This acts almost as a cushion for you to fall back on during periods where not as many people are getting car washes, and as a boost during peak washing seasons. You would also potentially be making more per marketing campaign. You don’t need to try and sell your services to monthly users, they are already on board and contributing to revenue. The marketing campaigns can then solely focus on bringing in different, new customers to join the monthly plan.
Car Wash Clubs benefit all three parties involved, the customers, the businesses, and the cars. With the increase in car wash traffic, it is important to maintain the cleanliness of the washing stations. Luckily, Pit Crew has your back. We remove and dispose of waste and debris from wash bays located across the Eastern United States so that you can keep focusing on your business and your customers.
