Three Business Tips for New Car Wash Owners

In our previous article about 5 helpful business tips for new car wash owners, we talked about the importance of a few business factors to your car wash’s success. Today, we’ll cover three more helpful business tips for new car wash owners.

Put Quality Into Your Car Wash

Striving for excellence in everything you do is an aspiration that everyone could benefit from. It almost goes without saying for any local car wash company where the power of small town word-of-mouth can be an unseen but powerful force.

However, it does need to be mentioned first in any list of business tips for new car wash owners because it makes a difference. In the business world there are a lot of ways to put lipstick on a pig. The work ethic that starts with believing that a quality product or service is the basis of a successful business will take you places.

Make your car wash worth visiting and worth coming back to.

Reduce Overhead Costs

Your car wash’s bottom line what’s leftover of your revenue after you spend on payroll, supplies, equipment, and other expenses like taxes and depreciation. The amount of money that your car wash has after all of the bills have been paid is called car wash cash flow.

You can optimize your cash flow by managing your expenses wisely. Consider both the variable costs and the fixed costs that go into running a car wash. Is there a way to cut costs without affecting quality? Are you spending too much for car wash pit cleaning? While you should be cautious about going on the cheap for everything, balancing good quality with low cost is a continual battle for car wash owners.

Improve Your Car Wash Marketing

With a number one priority for giving your customers a high quality wash and a number two priority for saving your bottom line, you are now ready for your third priority: marketing.

Marketing is an aspect of any small business that can be difficult to decide which direction to go in. Do you invest in flyers and coupons or an inflatable on the roadside to draw in more traffic? Does your sign need to be the best money can buy or should you pay for social media services and a new website?

For many new car wash owners, these choices can seem daunting. It’s important to remember that, when it comes to marketing, doing something is better than nothing. Don’t overanalyze your options from the sidelines. Get a little skin in the game first and then learn what works and what doesn’t with incremental increases in your marketing budget.

Above all, as a small business owner, it is important to stay motivated. Results take time.